This week's televised sporting highlights include the Champions League Final featuring Real Madrid v Atletico Madrid (7.45pm Saturday - BTSport Europe).
We preview all major televised events for the week and detail all of the relevant bookmakers promotions for each.
The term ‘bookmaker’ derives from the practice of recording wagers in a hard-bound ledger (the ‘book’) with the person laying bets ‘making the book’.
Nowadays you can also bet online on your pc, tablet or mobile and beyond the convenience of online betting, bookies now operate with ever tighter margins in an increasingly competitive online market – there really has never been a better time to be a punter!
The nature of betting on sports means that the art of assessing the true odds is never an exact science, and will always leave bookmakers operating within a spectrum of some doubt. Whilst they will have no difficulty applying a margin to their core probabilities, they will rarely be absolutely certain that their assessment of the true chances of each outcome is correct.
Bookies must set odds, and therefore form opinions on, a whole range of sporting events, while a punter can concentrate on identifying the good prices on few events. If, in your opinion, the bookmaker is offering odds that you believe to be longer than the true odds, you have found a value bet and value bets are one of the key ingredients to beating the bookmakers in the long run.
Click on the links at the top of this page to read our reviews of what we consider to be the best online bookmakers, including details of all their sign-up offers and latest promotions.
bookmakers.tv is the ultimate bookmaker review site, with details of all the latest betting offers, free bets and bonuses from the leading online bookmakers.
We detail all current promotions and concessions for both new and existing customers and only feature reputable bookmakers that are fully licensed and regulated.
Our betting articles include all the latest sports betting news, plus we post daily previews and tips written by betting experts, including big match previews and racing guides to help you bet profitably and find the best odds.