Ladbrokes promote ‘The Ladbrokes Life’ – highlighting the different characteristics of ‘lads’ that like a bet and allowing you to identify with those distinctive traits.
£50 FREE BET
Open an account via the link below using the promo code F50, place a first bet of up to £50, and Ladbrokes will give you a 100% bonus:
Place a 5 team or upwards football accumulator with Ladbrokes and get money back as a free bet, up to £25, if one team lets you down.
Edit My Acca
The Ladbrokes ‘Edit My Acca’ function allows you to remove selections from an active football accumulator.
Best Odds Guaranteed Plus
Take a price on any horse race with Ladbrokes and if the Starting Price is greater, they will not just pay the SP – but boost the price further.
Ladbrokes origins date back to 1886, when trainer Harry Schwind and a Mr Pennington (first name unknown) went into partnership, their principal objective being to back horses trained by Schwind at Ladbroke Hall in Worcestershire.
Arthur Bendir joined the partnership in 1902 and effectively founded Ladbrokes with the emphasis changed from backing horses to laying them. They originally set up offices off of The Strand in London, acting as credit bookies to the rich.
1956 ushered in a new era for the business, which was acquired by bookmaker Mark Stein and his nephew Cyril, as while Ladbrokes’ directors had historically shown a reluctance to welcome clients from less privileged backgrounds, they appreciated the need to attract a wider customer base. For the first time ever, Ladbrokes began to advertise and sponsor horse races (their first at Newmarket).
In 1962 Ladbrokes opened its first shop, while the 70’s and 80’s heralded a period of exceptional growth and diversification – including hotel ownership via the acquisition of Hilton International, plus the purchase of Texas Homecare DIY.
A pioneer of the betting industry, Stein also introduced political betting and provided a Ladbrokes tent at cricket Test matches – enabling some Australian players, midway through the 1981 Headingley Test, to take advantage of 500/1 odds on the improbable England victory which transpired.
Stein eventually retired in 1993, but Ladbrokes continued to expand, purchasing casinos and more hotels, with the business renamed Hilton Group – comprising of two divisions: Hilton International and Ladbroke Betting and Gaming.
In 2000, the Ladbroke arm launched ladbrokes.com and sold most of their casino interests to Gala, while towards the end of 2005 the Hilton hotel business was sold and the company’s name reverted to Ladbrokes PLC. Thus, Ladbrokes had been transformed from a bookmaking business into a multi-billion pound leisure conglomerate and back again.
Ladbrokes recently merged with Gala Coral to become the UK’s biggest bookmaker, now re-branded as Ladbrokes Coral, although the two remain independent for now.
Ladbrokes were nicknamed ‘The Magic Sign’, as when big money came in from them on a race, racecourse tic-tac men alerted bookies at the track by drawing circles over their heads – known as the ‘magic sign’ in acknowledgment of how good the money from Ladbrokes was seen to be.
Ladbrokes have also been a long standing sponsor of sporting events in the UK and in 1975 were instrumental in saving the Grand National as when Aintree racecourse was at risk of being sold for property development, Ladbrokes stepped in and did a seven-year deal to sponsor and manage the National – enough breathing space for the course to eventually be purchased in 1984.
Their sponsorship portfolio includes the Ladbrokes St Leger Stakes at Doncaster and Ladbrokes Gold Cup at Newbury (formerly Hennessy Gold Cup), plus the Scottish Professional Football League (SPFL) including the Ladbrokes Premiership, Ladbrokes Championship, Ladbrokes League 1 and Ladbrokes League 2.